Virality
Story Stream
Only Bad Poems Go Viral February 04, 2025
It all starts with a photo on my timeline: a page of lightly stuccoed paper, uneven lines of text cascading across its surface like fault lines before an earthquake. Before I even read the poem, I notice the metrics. Thousands of likes—accompanied by...
In the Belly of MrBeast February 19, 2024
“The idea is that he will be strapped to this,” says Kyle Bennett, pointing to a contraption that looks alarmingly like the bed in a lethal-injection chamber. “And we have a glass case that’s gonna go over the top and we have 1,000 spiders that are a...
Against Trendbait February 08, 2024
Right now, language is exploding on TikTok. It is kind of beautiful until you understand why. With every scroll, new terms compete for space in your brain: “orange peel theory,” “microcheating,” “girl hobby,” “loud budgeting,” “75 cozy.” They are fun...
The Peace of Fields February 05, 2024
The virulence and ubiquity of leftwing antizionism and antisemitism after the October 7 attacks on Israel stunned American Jews. Campuses, most spectacularly the Ivies, let loose mobs of Islamist sympathizers cheering for the thugs who had just gunne...
How the Stanley Cup Went Viral February 01, 2024
In the spring of 2020, Terence Reilly left his position as the chief marketing officer of Crocs, the footwear brand, and became the president of the beverage-container manufacturer Stanley. For Stanley, which had been selling workaday flasks for more...
