In 2022, Parker Finn’s Smile became one of the most profitable movies of the year, bringing in more than $217 million on a $17 million production budget. Paramount quickly greenlit a sequel, a no-brainer in an era in which horror is one of the only sure bets left at the box office. Studios embarked on a horror arms race, locking up talent in first-look deals, hiring execs to focus on the genre and figuring out how to get more product into theaters.
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