Abercrombie & Fitch: An Epilogue October 24, 2024
What happened at Abercrombie & Fitch in the late 1990s wasn't about clothes. The arrest of Mike Jeffries tells us that much. The former CEO who made billions selling overpriced t-shirts and softcore pornography to gullible teenagers now stands accuse...
Teenage Wasteland October 22, 2024
My introduction to Abercrombie & Fitch came through LFO’s “Summer Girls,” the 1999 song best remembered for name-checking the brand multiple times. I remember asking my mom what Abercrombie & Fitch was, because I had never even heard of it. Growing u...
The Unbranding of Abercrombie July 08, 2024
It’s a summer afternoon at one of our country’s most popular malls, the Easton Town Center in Columbus, Ohio, and teens are doing what they’ve done for decades: roaming around in groups of twos and threes, browsing and gossiping and passing the time....