Jonah Peretti
Story Stream
Why BuzzFeed and Vice Couldn’t Make News Work May 08, 2023
During the last years of my run at The New York Times, it seemed possible that digital news start-ups, like Vice and BuzzFeed, could eclipse old, legacy news organizations like us. The Gray Lady was looking every bit her age and she was stumbling in ...
Traffic Jam May 03, 2023
The story of the viral internet, as Ben Smith tells it in his new book Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral, begins in 2001 with future BuzzFeed CEO Jonah Peretti in an ill-fitting blazer, waiting to go on the...
September Is Over April 28, 2023
BuzzFeed News died last week. It was an ignominious demise, following a preambulatory round of layoffs in 2022. The service’s main legacy is publishing the Steele dossier, which kicked off years of perfervid Russiagate speculation and, in that proces...
