Kyle Chayka

Author Archive

  • November 21, 2024
    At a wide desk in a bedroom somewhere sits a figure, her back facing the camera, supported by an ergonomic white office chair. Her head is bracketed by puffy, white noise-cancelling...
  • October 31, 2024
    In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutter, which sold to the Times in 2016, made money by driving its visitors to retail...
  • August 8, 2024
    In the first episode of the third season of “Industry,” which premières this weekend on Max, a new character is introduced to the show’s ensemble....
  • August 1, 2024
    The other week, I updated the operating system on my Mac laptop after putting the task off for many months. (One intractable flaw of technological devices: they never actually update...
  • July 26, 2024
    In early 2020, Jonas Kooyman, a journalist from Amsterdam, started an Instagram account called @havermelkelite, Dutch for “Oat Milk Élite,” as a way to share his...
  • July 12, 2024
    In 2015, Josh Sisk, a freelance photographer in Baltimore, picked up a new Fujifilm X100S digital camera for thirteen hundred dollars. He wanted to use it on vacations and road...
  • May 31, 2024
    The current Internet landscape sometimes feels like the Zone in Andrei Tarkovsky’s film “Stalker”: directionless, inexplicable, bound to change in confusing ways....
  • May 17, 2024
    If you attended the 2019 Venice Biennale, you might have waited in a long line to see the prize-winning piece “Sun & Sea (Marina),” an opera performance staged by...
  • May 10, 2024
    On April 24th, after years of talks about a TikTok ban, President Joe Biden committed to remaking the platform’s existence in the United States. A foreign-aid package that he...
  • April 19, 2024
    “The power to change one’s life comes from a paragraph, a lone remark,” James Salter wrote in his 1975 novel, “Light Years.” An encounter with a single...
  • April 12, 2024
    Will Stults spent too much time on his iPhone, doom-scrolling the site formerly known as Twitter and tweeting angrily at Elon Musk as if the billionaire would actually notice....
  • February 1, 2024
    In the spring of 2020, Terence Reilly left his position as the chief marketing officer of Crocs, the footwear brand, and became the president of the beverage-container manufacturer...
  • January 17, 2024
    Like so many millennials, I entered the online world through AOL Instant Messenger. I created an account one unremarkable day in the late nineteen-nineties, sitting in the basement...