For decades, the American beer industry helped forge a singular national male identity with buxom, bikini-clad models, strapping pro athletes, and the like. But times have changed, and both brands and bros are struggling to change with them—tough stuff to navigate even when everybody is acting in good faith, which everybody most certainly is not. This being the mass-market realm of beer advertising, these crucibles tend to be fairly literal. Which brings us to the cups.
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