The Surprising History of the Ideology of Choice

The restaurant as we know it was invented in Paris around the late 1700s. Foreign visitors called the city’s restaurants the “most peculiar” and “most remarkable” things. At a traditional inn or tavern, you ate what was served, at a communal table, around set mealtimes. But now, at a restaurant, you got to sit at your own table, at any old time, and order what you wanted to eat. The ability to choose your food also required another newfangled technology: a menu, to organize and inform you of your options.

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