It wouldn’t be hard to make the case that Olivia Dunne (you probably know her as Livvy) and Paul Skenes are the archetypal Gen Z power couple. She’s the gymnast-slash-influencer reshaping the way college athletes can profit off their own labor. He’s the generationally talented Pittsburgh Pirates ace who throws three-digit heat and won last season’s National League Rookie of the Year award. They’re the pride of Baton Rouge and Pittsburgh, respectively, but the truest measure of their influence lives online, where they nurse a rabid social media following in the millions. (To be fair, most of those millions are Livvy’s.)
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