During the summer of 2019, an English teenager named Mary-Belle Kirschner—better known as Belle Delphine—burst into the mainstream by selling small jars of “GamerGirl Bath Water” for $30 apiece. The stunt spread rapidly across social media and the press, generating a predictable churn of headlines and think pieces. Was she a troll? A “performance artist”? Our era’s Andy Warhol? (A title inevitably conferred on every ambitious attention-seeker online.) If someone drank her bath water, would they get herpes? Inevitably: Had the Internet “gone too far”?
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