How the Super Bowl Stole Football’s Soul

For Americans, bigger is always better. We “go big or go home”. Big Pharma makes our medicine and Big Tech builds our phones. We wash down Big Macs with Big Gulps and jam to Biggie Smalls. College football is much the same. “Big four” bowl games once rang in the New Year, and even now our “Big Ten” represent the best university teams in the land. But then, in 1967, big became supersized, when the National Football League (NFL) premiered the Super Bowl between America’s top two professional sides.