How Zyn Conquered the American Mouth

“Dinner, club, Zyn, another club.” That was a text I got this week from my friend Ruby, who is 25 years old, lives in Manhattan’s West Village, and loves Zyn nicotine pouches. She happens to be the same friend who at parties in Williamsburg announces when she is opening a new can of Zyn to encourage what she calls “camaraderie.”

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