The media industry needs a savior. Maybe the entire knowledge economy does. Enter Substack, the newsletter platform that punches far above its weight in cultural impact, despite its mere $650 million valuation. Launched in 2017 by Chris Best, Hamish McKenzie, and Jairaj Sethi, Substack presents a simple yet alluring opportunity: Journalists, writers, and other creators can monetize their audiences directly, free from the crumbling institutions of traditional media, while Substack earns a cut of their sales.
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