On the Grid

A full-page ad in a November 1990 issue of Fortune magazine features two dozen men in dark suits turned away from the viewer. Standing in neat rows, most blend together in a uniform mass. But three are singled out, with red targets pinned to their backs. The text below the shadowy tableau reads: “Wouldn’t it be great if new customers were this easy to spot? Now they can be.” Bullseye.

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