Why the Rainforest Cafe Refuses to Go Extinct

Upon entering the Rainforest Cafe, I was greeted by a talking tree that rattled off a slew of plant-related factoids. Pumped-in fog and canned thunder rang out, as a hostess led me through an aquarium archway to our table. I was seated across from a giant, mushroom-topped bar, beside a chest-pounding ape. The Amazonian wonderland was housed within an unassuming suburban mall in Edison, New Jersey—and I was struck by how little had changed since I was a kid. The only difference being that I was now old enough to order a Mongoose Mai Tai.

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