As a journalist covering the publishing industry and a devoted Taylor Swift fan who flew to Amsterdam this past summer to experience the Eras Tour, I took to the recent announcement of Taylor Swift | The Eras Tour Book like a moth to the glowing orbs during “Willow.” While it’s easy to write off a book of mostly tour photography exclusively sold at Target as “just another piece of merch,” the reality is, it could have major implications for the book business in both the immediate and far-reaching futures.
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