Shopping on Amazon is hard, and getting harder all the time. Despite Amazon’s patented (expired) and trademarked (still valid) “1-Click” ordering, I tend to get stuck browsing. I type “spatula” into the search bar and am instantly greeted with over 7,000 results, mostly from brands I’ve never heard of, with names like “Beijiyi,” “Vovoly,” and “KSENDALO.” And what’s worse, they all look the exact same.
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