Innovation has come for the NFL, America’s most popular sports league. As the writer Chuck Klosterman once pointed out, football presents itself as conservative but is incredibly liberal in terms of the competition’s evolution: the introduction of the forward pass, nearly 120 years ago, remains one of the biggest rule changes to any modern sport. The “innovation” sweeping the league now is of the kind we hear about from Silicon Valley; indeed, San Francisco is the epicenter of the New Football, one that syncs nicely with a data-driven culture in which humans and their behaviors are reduced to spreadsheets.
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