Uber really started to become a thing in 2012. It was a spectacular revelation.
Gone were the days of worrying about calling a cab or hailing one in order to get to the airport. Similarly gone were the days of worrying about being able to secure a ride in bad weather. Thanks to “surge pricing,” Uber was serving its customers well by treating its drivers equally well. They would be handsomely compensated for being on the road amid heavy rain, snow, traffic, or any other condition that tended to keep price-controlled cabdrivers out-of-sight when their services were most needed.
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