Barnes & Noble is returning to Georgetown. As Washingtonian reports:
“Barnes & Noble is having a renaissance. Under new CEO James Daunt, the bookstore chain is doing away with its cookie-cutter spaces stuffed with board games and toys, and giving its business model a new focus—books. The strategy: to make each existing and forthcoming location feel like a hyperlocal indie bookshop. Among B&N’s 50 new branches is a three-story Georgetown store, which in October will reopen in the very same building it was displaced from more than a decade ago… While the new location will still sell vinyl and stationery, the fresh B&N model leans into creative, locally focused curation of books as its main moneymaker. A team of mostly DC-area locals has been hired to run the Georgetown store, and management has artistic liberty to ‘add the local flavor’ and curate content ‘based on what they think is important for the community,’ says B&N spokesperson Janine Flanigan.”
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