In popular music, the hype machine works in delightfully mysterious ways. You never know who will benefit from our fickle hit parade. A vice president turned presidential candidate gets a meme boost from a British pop star named Charli XCX. An album by a pair of rappers ignites a beef that takes down Drake and gives Kendrick Lamar a comeback. A white ex-“rapper” with face tattoos reboots his career by duetting with Taylor Swift and Morgan Wallen. Or, atop the charts this week, a Black country singer benefits more from Beyoncé’s country album than Bey herself did.
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