Shein is a Singapore-based clothier that makes clothes in just-in-time fashion as a way of it relentlessly trying to mirror the needs and styles of its users. While future brides frequently purchase custom-made wedding dresses, Shein makes it possible for its customers to buy every clothing item as though they’re a bride.
Have you heard of it? Don’t feel bad if you haven’t. Until recently, I hadn’t either. Which is the point. What I hadn’t heard of is the world’s largest fashion retailer, and hugely popular with young Americans, and young people around the world. It seems the Shein way is the way young people increasingly buy clothes, and the bet here is that their buying habits will soon enough be ours.
Read Full Article »
