In the sweltering heat of a Nashville summer, a 21-year-old woman named Haliey Welch uttered two words that would change her life: "hawk tuah."
The phrase, delivered with a twangy Southern drawl as part of a crude joke about oral sex, ricocheted across social media platforms with the speed and force of an assassin’s bullet. Within days, Welch had become a bona fide internet celebrity, complete with millions of followers, lucrative sponsorship deals, and her own fawning profile in the same Rolling Stone magazine that once published Tom Wolfe and Hunter S. Thompson.
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