IN 2022, AS THE labor market thrived, a noticeable gap emerged between traditional economic indicators (which seemed good) and the lived experiences of Americans (which seemed not). Kyla Scanlon, a young and wildly popular economics commentator (with over 175,000 subscribers on TikTok) coined the term “vibecession” to define the phenomenon. Her newsletter on the topic blew up, and “vibecession” commentary has since permeated nearly all parts of the media ecosystem, with repeated usage in Bloomberg and The New York Times.
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