Is the box office busted, or back? It depends on which week you ask. As the movie theater industry reels from the double body blows of the COVID-19 pandemic and last year’s writers and actors strikes, forecasts for the future of cinema fluctuate wildly with each weekend’s gross. Amid movie pundits’ breathless swings between panic and relief, though, there is one constant: Whichever way the wind is blowing at the box office, it’s bound to be propelled by the performance of franchises.
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