Last month, the conservative filmmaker Robby Starbuck posted a video on X, formerly known as Twitter, denouncing Tractor Supply Co. The Tennessee-based firm, which markets its farm supplies with rugged Americana iconography, requires its employees to undergo mandatory “LGBTQIA+ training,” while sponsoring sex-reassignment surgery and hormone-replacement therapy through its health plan. Tractor Supply has also funded drag-queen events as a corporate sponsor. Starbuck’s video, which garnered nearly 3 million views, eventually prompted Tractor Supply to backtrack. “We have heard from customers that we have disappointed them,” the firm said in a statement published on Thursday. “We have taken this feedback to heart.” Tractor Supply vowed to “focus on rural-America priorities” and to eliminate all diversity, equity, and inclusion initiatives; the firm’s DEI webpage now directs to a photo of one of its stores.
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