When Luis Fayad added a job title—executive chef—to his Hinge and Tinder profiles, his dating game skyrocketed. Once “out” as a chef on the apps, he started matching with plenty of women who asked him to cook for them on first dates and let them into his “world.” Being a chef in the dating pool, it seemed, boosted his game more than any photo or fun fact ever had.
After Season 1 of The Bear premiered in 2022, Fayad praised the show for “making it sexy to fuck chefs,” lauding it on Twitter as one of “the real heroes of my ho phase.” And as the show grew in popularity, so too did Fayad (“It came out at a really perfect time because I had just gotten divorced,” he says). What romantic prospects had once seen as roughneck, blue-collar work was suddenly an art—a passion—and they wanted to be a part of it. “People just think creativity and authenticity are sexy,” Fayad says. “Nowadays, especially, when everything is fake. [Cooking] is a way to give someone actual nourishment.”
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