The Taylor Swift Economy Has Overtaken London

Taylor Swift is in London. Even the least culturally clued-in person could not have failed to notice. The city is full of people in “Eras” merch, and social media is awash in concert footage from the tour dates at Wembley Stadium: Travis Kelce donning a top hat and tails to make his own onstage debut, Prince William celebrating his 42nd birthday by shaking it off in his private box. We’ve got an election going on here at the moment, so candidates are busy doing things in public to appear maximally normal. Keir Starmer, leader of the opposition, posted a photo of himself on what he described as a “Swift campaign pitstop” at the “Eras” tour on Friday. Mayor Sadiq Khan posted a version of London’s underground map with all the stops replaced by Taylor Swift song titles and captioned it “London (Taylor’s Version).” For better or worse, this has indeed felt like her town, for a weekend.

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