Peso Pluma can’t decide which tattoo—his second of the day, after an image of the Virgin Mary—he wants emblazoned on his shin. Initially, the wiry 24-year-old Mexican singer, rapper, and record label CEO settles on the cosmic Vivienne Westwood “Love” insignia, with Saturn (the planet) in place of the o. He eagerly pulls up the logo on his phone and shows it to Ganga, one of several tattoo artists who’ve joined him at his recording studio in California’s Orange County. The location, wedged into a strip mall a stone’s throw from Disneyland, belies the unconventional things he’s been up to here for the past few years.
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