The Opportunity in Macrocultural Failure

It was the worst Memorial Day box office in almost thirty years. Furiosa narrowly topped The Garfield Movie with an estimated $32 million for the four-day weekend, barely edging out Casper’s $22.5 million in 1995—not adjusted for inflation. The hope, for Hollywood, was that the Anya Taylor-Joy-fronted Furiosa would open at $40 to $45 million. Now that the film is officially a bomb, it appears movie theaters are in for a brutal summer, thanks to a lack of obvious tentpole films. Delays from last year’s SAG-AFTRA strike are partly to blame. If you read the trade press, you’ll find hope in Deadpool & Wolverine, due out on July 26, to juice the numbers slightly.

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