The past several years have ushered in a wave of “brand” tales in Hollywood—films that speak to America’s prodigious capitalist ethos, just in case you forgot to look at a billboard. From Blackberry to Air to Flamin’ Hot, these films have captured the full spectrum of brand power, documenting the highs, lows, and synthetic cheeses of big business. With Marvel in a fallow period, the film industry needs a new hook, and sometimes, fodder is found by looking at a cereal box and realizing: “Yes! The drama of it all!”
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