Rap isn’t the NBA. There’s no Anthony Edwards or Jamal Murray capable of sending our washed stars to Cancun. Bronny’s biggest opps are bored NBA writers and the ESPN ticker tape. Meanwhile, Adonis has witnessed two generational MCs scold his father for his child-raising abilities while taking buzz saws to his family tree before the age of 7. Commercial hip-hop—like most of the modern music industry—has become too fat, old, neutered, and niche to launch a new household name and thus more desperate and existentially bloody. This is what happens when the old guard becomes the only guard.
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