There is a real story about how Pop-Tarts were invented: In 1964, the breakfast food company Kellogg’s (which now operates as Kellanova) approached William Post to develop a breakfast toaster pastry, knowing that its competitor company Post — no relation to William — was working on a similar product called Country Squares. Unfrosted is not that story. Or rather, it’s bits of it — an absurdist mash-up of fact and fiction that centers on the concept of a Space Race to invent the Pop-Tart and draws, in part, on an old Jerry Seinfeld joke about the treats.
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