To hear Jerry Seinfeld deconstruct a joke is like watching a world-renowned artist paint something just for you. Take his beloved Pop-Tart joke. On the surface, it chronicles the invention of the breakfast staple, and especially how the delicacy resonated with a young Seinfeld. It’s a simple idea, but what you don’t see when he tells the joke in his 2020 stand-up special 23 Hours to Kill is how the sausage—or in this case, the Pop-Tart—was made. Seinfeld spent roughly 10 years testing out the joke, refining it, and making sure every beat hit just right before he committed it to film.
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