Into the Tubi-Verse

In May of 2015, Netflix’s movie library was approaching 5,000 titles. A dramatic contraction ensued soon thereafter: By 2017, that number had nearly halved. The library is now about a third smaller than it was at peak size. There are plenty of reasons for this change, but the two primary ones are that the long-tail value of “as much cinematic and television history as you can afford to host” wasn’t tremendous and that Netflix gradually realized that it’s more specifically in the business of production and curation.

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