One of the many cheap rhetorical strategies prevalent on the internet is treating any personal annoyance as if it is a serious infraction. Open Twitter and you’ll see it: professional adults driven apoplectic because an online review misinterpreted their book; a friend said something that upset you and this says a lot about how narcissistic and/or performative and/or neoliberal our culture has become; people subtweet about subtweets about subtweets. ‘Media literacy is dead!’ they declare, discussing a TikTok made by a sixteen-year-old. That none of this is really that serious is treated as irrelevant, if the thought occurs at all.
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