When I click the YouTube link, what comes up first is an ad. It’s a commercial for the Beautifully Broken Tour, which will take Jelly Roll—the husky, 39-year-old Nashville native who has belatedly become one of the biggest stars in country music, and indeed all of pop—across America this summer and fall, from Madison Square Garden in New York to LA’s Crypto.com Arena. Ticket presale information plays over footage of Jelly Roll performing with his band, belting the choruses from his quartet of recent Top 40 hits. Even with stage pyrotechnics exploding behind him, he commands the frame, his scraggly beard hanging down, his face punctuated by at least a half-dozen tattoos. But when the ad’s 15 seconds are up, this Jelly Roll disappears.
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