How Vice Lost the Future

When I first started working for Vice, back in 2012, telling somebody you worked there was an exciting revelation, loaded with kudos and intrigue. It was akin to saying you worked for Fiorucci in 1977 or Death Row Records in 1994 – a company that operated in a Scarface-style montage sequence at all times. A business that was entirely of its time, carried in a great wind of hype. 

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