Just a few hours into my Tik Tok News experiment I realised everything was going wrong. I had pitched an idea that would surely interest readers of this magazine: young people were engaging in a form of intellectual castration by bingeing on 1 minute summaries of the news delivered by Tik Tok amateurs. Surely by peering into the dark heart of this generational phenomenon, I could deliver a withering analysis of our collective doom.
But I had found myself in a state of quiet bliss. On paper, Dylan Page was someone I should have hated. Going under the name “NewsDaddy”, the twenty something Tik Tok star has accumulated 7 billion views covering everything from the war in Ukraine to societal breakdown in the UK. And all while dressed as a member of a One Direction tribute band. He is part of a broader trend that terrifies the media industry. Former cleaners, McDonald’s workers and aspiring internet personalities armed with a 30 second script and a set of pearl white teeth are usurping their million dollar social media strategies from their bedrooms.
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