The concept of “taste” is hollow and vain. Made up of rules, codes, and biases that reduce the complexity of preference and desire to the dichotomy of good or bad, the idea imposes a hierarchy of virtue based on consumer decisions and lifestyle choices. To make sense of such a precarious system—sustained by business interests and a desire for social status—seems futile. But taste determines how we live; it is our everyday—bound by class and power, and ripe for exploitation.
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