A new tech ideology is ascendant online. “Introducing effective accelerationism,” the pseudonymous user Beff Jezos tweeted, rather grandly, in May 2022. “E/acc” — pronounced ee-ack — “is a direct product [of the] tech Twitter schizosphere,” he wrote. “We hope you join us in this new endeavour.”
The reaction from Jezos’s peers was a mix of positive, critical, and perplexed. “What the f*** is e/acc,” posted multiple users. “Accelerationism is unfortunately now just a buzzword,” sighed political scientist Samo Burja, referring to a related concept popularized around 2017. “I guess unavoidable for Twitter subcultures?” “These [people] are absolutely bonkers,” grumbled Timnit Gebru, an artificial intelligence researcher and activist who frequently criticizes the tech industry. “Their fanaticism + god complex is exhausting.”
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