In the basement of a car dealership in Manhattan’s Meatpacking district last spring The Messenger chairman and CEO Jimmy Finkelstein addressed a throng of New York’s media elite. Finkelstein was there to unveil his grand plans for a new website that he claimed would revolutionize the news, talking a big game in the process.
“When I was at The Hill we did 125 million visits a month,” he told the gathering that featured media heavyweights Barry Diller, Kara Swisher, Chris Licht and Jen Psaki. “It was the second highest political site next to CNN. That’s with 70ish journalists and maybe 90 people in the editorial. Here we are going to have hundreds of journalists. We are not just covering politics, we are covering sports, we are covering business, we are covering entertainment so it’s hard to imagine why we couldn’t do it.”
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