Of Memes and Magick

Deep in the labyrinthine tags of TikTok, a group of teenage occultists promise they have the power to help you change your life. ‘Manifesting’ influencers – as they’ve come to be known – promise their legions of viewers that, with the right amount of focus, positive thinking and desire, the universe will bend to their will. ‘Most of these people [who manifest] end up doing what they say they’re going to do and being who they say they’re going to become,’ insists one speaker on the mindsetvibrations account (600,000 followers). Another influencer, Lila the Manifestess (70,000 followers) offers a special manifestation (incantation?) for getting your partner to text you back. (‘Manifest a text every time.’) Manifest With Gabby tells her 130,000-odd followers in pursuit of ‘abundance’ about ‘5 things I stopped doing when learning how to manifest’ – among them, saying ‘I can’t afford.’

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