Since the term nostalgia first became common currency, no area of life has been associated with it more than popular culture. From Alvin Toffler onward, intellectuals frequently drew on revivals of past styles in music and fashion or used films and television series set in the past as examples to substantiate their claims that nostalgia had become omnipresent.
At the same time, film, music, and fashion critics drew on nostalgia to explain the existence and appeal of pop cultural revivals. The two lines converged in the discussion of the “nostalgia wave” in the 1970s, which, to a large extent, was inspired by a revival of 1950s rock and roll at the time. The 1970s also generated a new term for revivalism with retro.
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