The annual marketing campaign not only reflects a subscriber's music consumption, it also highlights the sheer number of musical styles that make up the site's catalogue.
From Goths to punk rockers, genre can imply a lifestyle as well as a way of simply categorising music. However, in the digital age, around 100,000 new tracks are uploaded to Spotify every day, and they're sorted into one of more than 6,000 genre classifications.
Hundreds have been added in the last year alone, from Dream Plugg (a spaced-out brand of hip-hop) to Zomi Pop (a fusion of Mayanmar's traditional Zomi music and Western pop).
