It began, as much does online, innocently enough. There was a photography blog. A personal blog. A bagel Tumblr, where you could submit pictures of your breakfast every morning. Instagram accounts dedicated to all things Kate Middleton and baby Prince George. One blog devoted entirely to E.B. White. “So embarrassing…I had a lot of single-serving viral garbage Tumblrs,” Taylor Lorenz recalls of her earliest forays into blogging, back when she managed all those pages for the reason anyone did anything on the early ’00s internet: for fun, but also for the thrill of that still-nascent jolt of virality.
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