In the last few years, the traditional literary world has gotten a lot more fun. Parties aren’t just thrown at bookstores that close at 9 pm but at punk bars and hotel ballrooms. They have custom merchandise, relevant DJs, and Botox. They’re photographed like celebrity parties. Publications like Forever Magazine, The Drift, and Copy are publishing newer writers and hosting events that feel accessible to people outside of the MFA circuit. It’s a change led by a new class of literary It Girls: savvy writers who are redefining what it means to market a book — and in doing so, tackling the challenges of self-presentation that every artist faces.
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