The CW systematically stripped away its superhero dramas and teen-centric soaps during the 2022-23 television season, taking the foundation of its primetime programming slate down to the studs. Now comes the reveal of a renovation that leans heavily on niche sports, noisy unscripted series, procedural dramas and broad-skewing comedies.
The change comes a year after Texas-based Nexstar Media Group acquired a majority stake in The CW from its founders, CBS and Warner Bros. (the “C” and “W” in “CW”). A new owner inevitably brings new priorities and a new regime, and The CW’s freshly appointed leadership team of president Dennis Miller and entertainment president Brad Schwartz have a nail-biter of a season ahead. There’s little doubt that The CW will see a ratings drop, at least early on, as it implements a radical shift in content strategy.
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