This past Saturday, the revamped, unranked University of Colorado football team coached by Deion Sanders shocked the sports world by upsetting, on the road and in hundred-degree-plus heat, last year’s national runner-up, Texas Christian University. I was well prepared for this outcome, as I’ve been watching the promotional videos of Sanders that have been filmed and uploaded to YouTube during the last nine months. They are each about fifteen minutes or so in length, and show Sanders preparing for the upcoming season. I’m using the term “filmed” generously here—these are low-rent, anti-glitz videos that seem to purposely eschew the easy wonder of the iPhone 14 for something that more closely resembles, in spirit and technical proficiency, the home videos shot by your uncle on his camcorder in the nineteen-nineties. There’s no narration, no talking heads, and no obvious through line other than that expectations are sky-high for Sanders, who signed a five-year, nearly thirty-million-dollar contract last year.
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