NBC News’ Jonathan Allen went on a multi-stop national tour when he co-wrote a book on how Hillary Clinton lost to Donald Trump during the 2016 campaign. “Shattered: Inside Hillary Clinton’s Doomed Campaign,” written with fellow journalist Amie Parnes, sold more than 125,000 copies and landed on the New York Times best-seller list.
But for the pandemic-era book he and Parnes wrote on Joe Biden, Allen didn’t even get the satisfaction of seeing a copy in stores. He didn’t go on a tour, either. “Lucky: How Joe Biden Barely Won the Presidency” never made the Times best-seller list and so far has sold fewer than 10,000 copies since its release in March 2021, according to NPD BookScan, which is considered the gold standard of book sale measurement but does not include every sale.
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