How Seth Rollins Became the WWE’s Undisputed Fashion King

Back in the ’80s and ’90s, pro wrestling was teeming with big, freaky characters wearing even bigger, freakier ensembles: Think Ric Flair in his WOOOOO!-inducing furs; Macho Man Randy Savage’s floor-grazing fringe and neon-sequin cowboy hats; Bret Hart’s searing pink singlets and matching RoboCop wraparounds. At some point in the 2000s, though, the sport began to trend—from a sartorial standpoint, anyway—a little self-serious. A lot of plain dark ring gear and cool-guy leather jackets. More Oppenheimer, less Barbie.